Optimistic Sign #9: Sunday Paper

Today's Sunday paper was the thickest I can recall since Thanksgiving.  Since most of the heft of the Sunday paper is advertising supplements and circulars, this is a strong indication that advertisers are coming back.

Target took out a huge full-color spread in the middle of the A-section, at least four full pages and maybe more.

This is an especially good sign given how hard newspapers have been hit in this downturn.  If advertising dollars are truly up, it comes not a moment too soon for them.